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Since it was conceived, Libertad has been a pioneer business playing a leading role in its field, with innovation at the core of its business strategy. From the very beginning, it has provided avant-garde services with added value, introducing new concepts in the marketing of mass-consumed products which improve the quality of life of the people of Argentina. Our history begins in 1993; when we opened the first hypermarket in the interior of the country in Tucumán Province, and then our business went on to expand to become the first Hypermarket chain in the country’s interior. Ultimately, our business gained greater impetus when the Groupe Casino bought the chain in 1998.

Vision and Mission
 Vision:

Being a strong and profitable company, aligned with the objectives of the group with a positive / sustained, built from a shared vision throughout the company, on the basis of a culture that reflects values ​​such as teamwork, commitment, collaboration, honesty, efficiency in processes and care of people.

 Mission:

We are committed to meeting the needs of different consumers in a profitable and sustainable.

 

 

PRINCIPLES AND VALUES

The Principles and Values of Libertad are the following:

•     Seriousness and Simplicity

•     Personal and Professional Development

•     Honesty and Transparency

•     Integration with the Community

•     Efficiency and Innovation

•     Respect and Reliance

•     Results Oriented

 

 

HISTORY

Its history dates back to 1986 with a carrier and sugar company that operated out of a small warehouse. It started as a small business with three employees and selling 130 products. A year later there were 150 employees marketing over 1,000 different products.

 

In 1989 the first wholesale supermarket of Córdoba city was opened, covering 2,500 square meters, on Libertad Street, which gave the name to the new venture.

 

From then on, it began to grow steadily which was reflected in the opening of other 8 hypermarkets, in different locations around the country:

 

1990 store on Route 9 – Córdoba City
1993 San Miguel de Tucumán – First hypermarket in the interior of the country. The format of a shopping centre was first instituted.
1994 First Hypermarket in Córdoba City– Libertad Street 1996 Hipermercado Libertad – Estación Rodríguez del Busto
1996 Branch in Chaco
1997 Branch in  Santiago del Estero
1997 Sabatini Branch – Córdoba
1997 Second branch in Tucumán

 

In addition to this growth in Cordoba and Tucuman Provinces, new commercial structures are added including the selling of goods,  recreation, and entertainment. With Hiper Casa, Apetito, Planet stores, including a children’s playground it became the first Hypercentre of Argentina.

 

Libertad SA, having been part of Groupe Casino since 1998, continues to grow opening of new branches throughout the country.
1999 Branch in San Juan – It also opens the Holiday Inn Hotel.
2000 Branch in Rosario, a Branch in Salta and a Branch in Mendoza.
2001 Branch in Posadas, the second Branch in Mendoza

In the last decade, more precisely in 2008, Libertad SA opened two new commercial ventures: Paseo Rivera Indarte, located in the area with increased growth of Cordoba City. And Paseo Villa Maria, located in the southern part of the province.